Due to money problems, Disney Studios moved from Hyperion Avenue to Buena Vista in Burbank, where it still remains today. In the early 1940s, the studio completed work on the full-length films Pinocchio, Fantasy, Dumbo, Bambi, Hello Friends!
Since 1941, Disney has been producing propaganda videos to raise patriotic spirit and mobilize the population: educational cartoons for soldiers (Camouflage, Stop the Tank), as well as commercials that make fun and demonize the Nazis (Death Training), encouraging you to save money and donate them to the war (“Donald’s Decision”, “The Saving Pig”, “The Spirit of 1943”) or volunteered to go to the front (“Donald goes to the army”).
Walt Disney demonstrates to Major General William Porter a gas mask project for children, 1942 Continue reading
The first Marvel comics appeared back in 1937. Since then, the company has been resold several times and, as a rule, unsuccessfully. In 1996, Marvel filed for bankruptcy. The owners of Toy Biz toy company Avi Arad and Ike Perlmutter decided to save the drowning brand. The two reorganized the Marvel business so successfully that ten years later, Disney paid $ 4.6 billion for it.
Disney with its princesses has always been considered more “a company for girls,” and traditionally there were very few heroes that boys might like. What did Avi and Ike come up with? First, they began selling licenses for the use of popular Marvel characters. They were bought by television and film studios, manufacturers of clothing, goods for schoolchildren and toys. In total, several thousand licenses were Continue reading
In 1968, Disney was awarded the U.S. Congressional Gold Medal. There is also a widespread version of the multiplier freezing in a cryogenic chamber, which he went to in the hope of finding a method for defrosting the human body in the distant future.
His place was taken by brother Roy, who ran the Walt Disney Company until 1971. After his death, the company was headed by three people – Card Walker, Donn Tatum and Ron Miller, whom the Disney brothers had already begun to prepare for leadership. Walt Disney left to his successors many projects and ideas that he did not manage to realize himself.
The gradual implementation of Walt’s ideas allowed the company two more decades to maintain its leading place in the global entertainment industry, won during the life of the founder. And in recent years, the company has also grown seriously, having bought several companies that were famous for their unique individual style – Pixar, Marvel Comics and Lucasfilm. Millions of fans watched in horror, expecting Disney to ruin everything they bought, take humor, violence and true romance from their favorite works. In reality, everything turned out to be not so bad.
Disney’s total profit in 2014 amounted to $ 7.5 billion. Continue reading