In the next article from the series “History and Theory of Animation of the USA”, we will take a closer look at the serial works of Walt Disney. These long-term animation cycles have had a huge impact on the full-length production of the Walt Disney Pictures studio itself, as well as on many other animated films of the world working in studios in the UK, Italy, France, Canada and even Russia.
In 1920-1921, Walt Disney commissioned to take 12 short films – “Newman Laughter”. These are the only cartoons made completely by him, from beginning to end (as an artist, animator and author). These scenes from Kansas life were not particularly successful, but they allowed (materially) Disney to begin implementing his own idea – a series of adaptation of fairy tales. Reliance on a literary source and a narrative beginning will become key for the Disney studio for many years, especially in full-length animation (the first semi-animated film according to the original Continue reading
The first Marvel comics appeared back in 1937. Since then, the company has been resold several times and, as a rule, unsuccessfully. In 1996, Marvel filed for bankruptcy. The owners of Toy Biz toy company Avi Arad and Ike Perlmutter decided to save the drowning brand. The two reorganized the Marvel business so successfully that ten years later, Disney paid $ 4.6 billion for it.
Disney with its princesses has always been considered more “a company for girls,” and traditionally there were very few heroes that boys might like. What did Avi and Ike come up with? First, they began selling licenses for the use of popular Marvel characters. They were bought by television and film studios, manufacturers of clothing, goods for schoolchildren and toys. In total, several thousand licenses were Continue reading